Rajissimo: From a Dream to Europe’s Favourite Dessert Brand

The Rajissimo Story: From a Childhood Dream to Europe’s Favourite Churros & Gelato

Rajissimo is more than churros and gelato. It’s a story of resilience, passion, and a lifelong belief that joy can be created, and shared, through something as simple as ice cream.

What began as a childhood moment has grown into one of Europe’s largest and award-winning churros & gelato chains, serving millions of customers across multiple countries.

A Childhood That Shaped Everything

To understand Rajissimo, you have to go back to the early 1980s.

Founder Nader Rajja grew up in Copenhagen under extremely difficult circumstances. Coming from a family of five children, with a father who passed away too early and a mother navigating a new country without language or system knowledge, life was defined by hardship.

There was no bathroom at home. Food was never guaranteed. Toys were found, not bought. From a young age, Nader spent long days collecting bottles just to help put food on the table.

The Ice Cream That Changed a Life

One day, after selling his most treasured toy, a small yellow race car, a kind stranger gave him far more than it was worth. With that money, his mother took him out for what became his first-ever ice cream.

That moment, the taste, the pride in his mother’s eyes, and the feeling of joy, planted a seed that would later become Rajissimo.

It wasn’t just ice cream.
It was hope.

Learning Through Hard Work, Not Shortcuts

At just 14 years old, Nader began working in an ice cream shop. He wasn’t allowed to serve customers, so he cleaned, washed dishes, and worked harder than anyone else.

For more than 18 years, he worked up to 17 hours a day, over 500 hours a month, without sick days, holidays, or days off. Birthdays, celebrations, and milestones were spent working, always with one goal in mind.

To build something of his own.

A Mother’s Dream, Fulfilled

Nader’s mother always believed her son would one day open his own ice cream shop in Nyhavn, a dream he thought was impossible.

In 2011, after her passing, that dream became reality. On his birthday, Nader signed the lease for Rajissimo Nyhavn 19, a moment he still considers his mother’s final gift.

Although Rajissimo began in 2006, Nyhavn marked the turning point. It was where innovation flourished, concepts were refined, and Rajissimo truly became what it is today.

Innovation at the Heart of Rajissimo

Rajissimo is built on continuous innovation.

From:

• Zero-air gelato for richer flavour

• Delivery-friendly churros bites

• Signature toppings and combinations

• A scalable concept for franchise partners

Every product is developed with one purpose: to create joy through quality and experience.

From One Store to an Award-Winning Brand

Today, Rajissimo is recognised across Europe for:

• Exceptional product quality

• Award-winning concepts

• Thousands of five-star customer reviews

• A strong and growing community

What started as one small dream has become a brand loved by families, tourists, and dessert lovers everywhere.

A Story Meant to Inspire

Rajissimo isn’t just about success, it’s about possibility.

Nader’s journey proves that starting points don’t define outcomes. With no formal education, no shortcuts, and no safety net, Rajissimo was built through belief, discipline, and relentless work.

The mission remains the same:

To serve the same joy that one little boy felt with his very first ice cream.

Rajissimo Today (And Tomorrow)

Rajissimo continues to grow through passionate teams, loyal customers, and carefully selected franchise partners who share the same values:

• Simplicity

• Innovation

• An upbeat, positive spirit

And the journey is far from over.